The greatest asset – the power of people or what?

What is going on in the companies all over the world. Did I really miss something here? I have come across several significant indicators on a severe underprioritization of the most important value creating asset of all companies – the people.

McKinsey has done some recent research to uncover business trends and future focus, and the research strongly confirms that the most important factor to drive competitiveness is “talent and knowledge” – but the major point here is that on a very close second place is “low cost competitors”.

So, efficiency of production is still where most business leaders feel that they can compete.

According to my thinking, there is a lot of business leaders playing a last century game!

This spring, Microsoft started a huge marketing effort with the focus on convincing business leaders on the importance of – guess what – their people.

So why do you think Microsoft want to invest $$$ – becuase they are having problems all over the world in their partner channels, convincing business leaders on the importance of their people.

So, where are we?